Tuesday, January 15, 2008

Music Dot Biz: "Led Zeppelin Will Tour."

I tend to agree:

Prediction: the Led Zeppelin tour will happen, and it will happen in 2008.

Nevermind the rumour mill with all its uncertainties... As sure as the sun comes up tomorrow, Led Zeppelin will go on tour.

It might not be a very extensive tour. They will probably limit it to a small handful of large population centres (who knows about a Canadian appearance), but it will happen. Led Zeppelin will set foot on this continent.

We can take that for granted because in the music industry, anything that makes money tends to happen, and such a tour would make more money than Microsoft. No other tour, recent or upcoming, is even in the same ballpark... In the rock world, at least in terms of sheer bankability, Led Zeppelin has no peer. Only a reunited Pink Floyd (or the Beatles, which is most unlikely) would even be remotely comparable to the cash cow unleashed.

We’ve seen a sample of it already. Last year, when the Zeps hit the O2 Arena in London, about a million people applied for 7000 tickets. Some fans paid up to £7,525 online.

That’s $14 742 US ladies and gentlemen!

Granted, part of the demand comes from perceived scarcity. That’s why they will probably keep the tour small. It adds to the mystique... Led Zeppelin have wisely stayed aloof, cultivating an almost supernatural aura with the help of the relentless classic rock radio hype machine.

The time to do it is certainly now, while the demand is there and while they’re still healthy enough to do it...


Get ready.

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