From Google translate:
Led Zeppelin has inspired generations of musicians and fans around the world excited and sustainable - now two members of one of the greatest rock bands ever to come to the award of the German music award ECHO to Berlin. On 21 March gives the German Phono Academy, the cultural institute of the Federal Association of Music Industry (BVMI), the British band the "Lifetime Achievement Award International for Outstanding Contribution to Music".
The ECHO's are Germany's music industry's yearly awards, similar to the Grammy's in the USA, or the JUNO's here in Canada.
Original link here.